Campaign ROI Analysis Detail Report
The Campaign ROI Analysis Detail report shows the profit for each scheduled event of your marketing campaigns. It also shows the number of leads and prospects generated. Campaign events are grouped by campaign.
Profit is calculated by deducting the cost of the campaign event from the amount generated by sales transactions with the campaign's lead source. Return on investment (ROI) is calculated per campaign, by dividing the profit by the cost of the campaign.
To view the Campaign ROI Analysis Detail report:
Go to Reports > Marketing > Campaign ROI Analysis > Detail.
You’ll see a message that your report is loading. The status bar at the bottom shows the progress as your report loads. You can click Cancel Report next to the status bar if you want to stop the report from loading.
This report does not support reporting by period even when the Report by Period preference is set to All Reports. You can set the Report by Period preference at Home > Set Preferences > the Analytics subtab.