Campaign ROI Analysis Summary Report
The Campaign ROI Analysis Summary report shows the profit and return on investment (ROI) for each marketing campaign. It also shows the number of leads, prospects, and customers generated. Campaigns are grouped by campaign category.
Profit is calculated by deducting the cost of the campaign from the amount generated by sales transactions with the campaign's lead source. ROI is calculated by dividing the profit by the cost of the campaign.
To view the Campaign ROI Analysis Summary report:
Go to Reports > Marketing > Campaign ROI Analysis.
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This report does not support reporting by period even when the Report by Period preference is set to All Reports. You can set the Report by Period preference at Home > Set Preferences > the Analytics subtab.