Campaign Response Summary Report
The Campaign Response Summary report shows when each campaign and campaign event was delivered and gives information about the responses of recipients. Campaigns are grouped by campaign category.
This report shows the following information about each marketing campaign event:
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date scheduled
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number of messages sent
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number and percentage of messages opened (email only)
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number and percentage of recipients who clicked any link in the message (email only)
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number and percentage of messages that the recipient responded to
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number and percentage of recipients that purchased because of the campaign
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number and percentage of bounced messages that did not reach the recipient
Purchases are tracked as Default Events. To view additional information about purchaser count, use the Campaign Response Detail Report.
For more information about campaign response, see Tracking Campaign Responses.
To view the Campaign Response Summary report:
Go to Reports > Marketing > Campaign Response.
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This report does not support reporting by period even when the Report by Period preference is set to All Reports. You can set the Report by Period preference at Home > Set Preferences > the Analytics subtab.