ARR and MRR Metrics Definitions
The ARR and MRR roll forward report includes the following metrics:
|
Metric |
Definition |
Formula |
|
Beginning Balance |
Total MRR amount at the start of the period. SaaS metric records making up the total balance for selected period. |
MRR or ARR ending balance from the earlier period. |
|
New |
Total revenue from new business in the selected period. You can select from the following options:
|
New MRR or ARR in the selected period. |
|
Upsell |
Total revenue from upsells in the selected period. |
Upsell MRR or ARR from existing customers. |
|
Downsell |
Total revenue from downsells in the selected period. |
Downsell MRR or ARR from existing customers. |
|
Churn |
Total revenue lost from cancelled contracts or subscriptions |
— |
|
Ending Balance |
Total MRR lost from cancellations in the selected period. |
Beginning Balance MRR or ARR + New Business + Upsell – Downsell – Churn |
|
Net New |
Total new additions for the selected period after subtracting losses or reductions. |
(New MRR + Upsell MRR) – (Churn MRR + Downsell MRR) |