4.5.3 Visualize Data in a Funnel Chart

A funnel chart is a graphical representation that resembles the shape of a funnel where each segment gets progressively narrower. The segments are arranged vertically and depict a hierarchy. Within the funnel chart, each segment corresponds to a step or stage in a sequential process.

When to use this chart: Use this chart to visualize a linear sequential process, mostly in business and sales contexts. For example, you can use a funnel chart to track the sales process, order fulfillment, website visitor trends, and so on.
Dataset: CUSTOMER_INSURANCE_LTV. In this example, we will use the example template notebook OML-Run-me-first.
To visualize the data in a funnel chart:
  1. In the OML-Run-Me-First notebook, go to the paragraph where you viewed the CUSTOMER_INSURANCE_LTV. Click on the Funnel chart icon.

    Figure 4-19 Tool bar showing the funnel chart icon


    Tool bar showing the funnel chart icon

  2. The data is displayed as below. Hover your cursor to view the series that is plotted in the funnel chart for each of the 5 groups.

    Figure 4-20 Funnel Chart


    Funnel Chart

  3. Let's compare a few attributes CREDIT_BALANCE, MORTGAGE_AMOUNT and INCOME of the same groups. Click Settings and edit the following:

    Figure 4-21 Funnel Chart Settings


    Funnel Chart Settings

  4. These attributes CREDIT_BALANCE, MORTGAGE_AMOUNT and INCOME are now displayed in three funnel charts, as shown in the screenshot below:

    Figure 4-22 Funnel Chart after customization


    Funnel Chart after customization

This completes the task of visualizing your data in a funnel chart.