Creating Categories for Contacts
When you assign categories to contacts, you can more readily manage your contacts list. Contact categories allow you to sort contacts into different groups to make contacts easy to find and to better organize your list of contacts. For example, you might choose to categorize a contact according to their role in their company.
To place a contact in a category, select the category in the Category field on the contact record. When you view your list of contacts, you can select a contact category in the Category field to filter the list. To view your list of contact categories, go to Setup > Sales > CRM Lists and set the Type field under Filters to Contact Category.
To create a category for contacts, you must enable Custom Categories. It is a setup permission you can give to a role.
To create a contact category:
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Go to Setup > Sales > CRM Lists > New. Click Contact Category.
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Enter a name for the contact category.
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If you want to be the only one who can use this contact category, check the Private box.
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Click Save.