Honor Email Open Tracking-Consent

Marketers have an increased need to acquire and honor data subjects' consent for tracking behavioral signal message engagement (e.g. Email HTML Open Tracking), and regional laws and policies have increase the importance of providing a standard product solution. The Responsys standard product solution is initially focused on honor Email Tracking-Consent preferences, while providing the foundation for future support of honoring tracking-consent for other email and SMS behavioral signals.

Each Profile List now has standard attributes for storing a data subject's tracking-consent per channel (email and SMS) per natively-tracked behavior. The default preference is optedOut, and these preferences are consumed/honored by Responsys if the account has the given Honor Tracking-Consent (per channel per behavior) enabled.  These tracking-consent preferences values are editable via UI, Connect, API, and Forms.

In the case of Honor Email Open Tracking-Consent, an email message will dynamically include the HTML Open Tracking pixel if the following criteria are met.

  1. Account-level Honor Email Open Tracking-Consent is enabled
  2. The Email Campaign has HTML Open Tracking enabled
  3. The recipient has optedIn for Email Open Tracking-Consent

If the account-level Honor Email Open Tracking-Consent preference is disabled, inclusion of the HTML Open Tracking Pixel in email messages occurs in the same manner as Responsys has behaved before this new feature was introduced.

Account Administrator role users may enable/disable the new Honor Email Open Tracking-Consent for the account. If enabled, Email campaigns with HTML Email Open Tracking enabled will dynamically insert the HTML Email Open Tracking pixel into the recipient's personalized message based on the recipient's EMAIL_OPEN_TRACKING_CONSENT_ preference; if optedIn for Email Open Tracking Consent, Responsys personalization will add the HTML Email Open Tracking pixel to the email.

The account-wide Honor Email Open Tracking-Consent preference is disabled by default for existing Responsys accounts. The preference is enabled for new Responsys accounts created in 26D and after.

Behavioral Event Tracking-Consent Account Admin Screen

Behavioral Event Tracking-Consent Account Admin Screen

Dynamically include a Track HTML Email Opens pixel in an email message if specific criteria are met, allowing a marketer to use one email campaign targeting a mix of recipients optedIn and optedOut of Email Open Tracking.

Steps to enable and configure

You don't need to do anything to enable this feature.