Profile List Attributes Supporting Email and SMS Behavioral Tracking-Consent

All Profile Lists have new standard attributes for storing a data subject's Tracking-Consent preference for the following tracked behaviors. Each of these attributes are accessible for merges/edits via UI Data Viewer, UI data merge, Connect, API, and Forms. These attributes are also accessible for segmentation via Filter Designer and review via Data Viewer.

1. Email Open Tracking-Consent
2. Email Click Tracking-Consent
3. Email Conversion Tracking-Consent
4. SMS Click Tracking-Consent
5. SMS Conversion Tracking-Consent

The default value for these new Tracking-Consent preferences is optedOut (O). Customers may populate these preferences based on their Tracking-Consent preference acquisition practices; customers are encouraged to consult their own Legal representatives for guidance for setting a data subject's preference as optedIn vs. optedOut for each Tracking-Consent preference. Each of these Tracking-Consent Preference attributes are single character columns accepting values of "I" (optIn) or "O" (optedOut), where "I" indicates the data subject has consent to you (and Responsys) tracking their behavioral engagement for the given channel's specified behavior.

Profile List Tracking-Consent Preference Attributes

Steps to enable and configure

You don't need to do anything to enable this feature.

Tips and considerations

Supporting these new Tracking-Consent preferences are matching attributes denoting the date/time the given preference was most recently updated and the reason/vehicle for the change.

1. EMAIL_OPEN_TRACKING_REASON_ (Text Field to 255 characters)
2. EMAIL_CLICK_TRACKING_REASON_ (Text Field to 255 characters)
3. EMAIL_CONV_TRACKING_REASON_ (Text Field to 255 characters)
4. EMAIL_OPEN_TRACKING_DATE_ (Time Stamp Field - date + time)
5. EMAIL_CLICK_TRACKING_DATE_ (Time Stamp Field - date + time)
6. EMAIL_CONV_TRACKING_DATE_ (Time Stamp Field - date + time)
7. SMS_CLICK_TRACKING_REASON_ (Text Field to 255 characters)
8. SMS_CONV_TRACKING_REASON_ (Text Field to 255 characters)
9. SMS_CLICK_TRACKING_DATE_ (Time Stamp Field - date + time)
10. SMS_CONV_TRACKING_DATE_ (Time Stamp Field - date + time)