Data Orchestration supports broader set of Connections

Data Orchestration now supports activating audiences and data to marketing, advertising, CRM, and cloud storage destinations.

Supported connections include:

  • Responsys
  • Salesforce CRM
  • Google Ads
  • Google DV360
  • Facebook
  • Amazon S3
  • Google Cloud Storage (GCS)
  • Oracle Object Storage

This helps users send audience and data outputs from Data Orchestration to the systems used for campaign activation, CRM follow-up, advertising, and downstream storage. 

Business Benefits

  • Enables a broader set of connections from Data Orchestration.
  • Supports campaign activation, CRM follow-up, advertising workflows, and downstream data persistence from one orchestration experience.

Steps to enable and configure

You don't need to do anything to enable this feature.

Tips and considerations

Try it out

To activate audiences and data from Data Orchestration, first create the required destination connection, and then use that connection in a Data Orchestration.

Create a Connection

  1. In Fusion Marketing, go to Connections under Integrations.
  2. Select Create connection.
  3. Choose the required destination type: Responsys/Salesforce CRM/Google Ads/Google DV360/Facebook/Amazon S3/Google Cloud Storage (GCS)/Oracle Object Storage
  4. Enter the connection name and required connection details.
  5. Provide the required authentication credentials or account access details for the selected connection.
  6. Configure any connection-specific settings, such as account, bucket, folder, object, or advertising account details.
  7. Save the connection.

Create a Data Orchestration

  1. In Fusion Marketing, open Data Orchestration.
  2. Create a new Data Orchestration.
  3. Select the audience or data set that you want to activate.
  4. Add an activation or connection stage.
  5. Select the destination connection that you created earlier.
  6. Configure the destination object, file, audience, or activation settings required for the selected connection.
  7. Map the required source attributes to the destination fields.
  8. Review and validate the configuration.
  9. Save the Data Orchestration.
  10. Activate or publish the Data Orchestration when it is ready to run.

Access requirements

  • Ensure users have the following roles for creating connections and accessing Data Orchestration: 
    • ORA_DR_FMK_CONNECTION_MANAGEMENT_DUTY
    • ORA_DR_FMK_AUTOMATION_MANAGEMENT_DUTY