Easily Sync Data for Inbound Lead Flow Using LinkedIn LeadGen Forms

Integrate LinkedIn Lead Gen forms with Fusion Marketing to bring submitted lead data into Fusion Unity Data Platform. Configure a listener for selected forms to receive near-real-time submissions and generate a Submit LinkedIn Lead Gen form behavior for use in Fusion Marketing Orchestration.

Configure Inbound Lead Flow

Configure Inbound Lead Flow

Business Benefits

  • Enrich existing Fusion Unity records and create new contacts from LinkedIn lead data.
  • Use submitted lead data for segmentation, retargeting, and nurturing.
  • Automate ingestion of LinkedIn Lead Gen form submissions into Fusion Unity.
  • Combine with LinkedIn Matched Audience capabilities to understand which matched-audience contacts submitted a Lead Gen form.

Steps to enable and configure

  1. To start go to Fusion Marketing > CDP > Integrations.
  2. Create a LinkedIn Connection to authenticate with your LinkedIn account.
  3. Create the Webhook of type 'LinkedIn Lead Gen form' to set up your webhook.
  4. Select your LinkedIn connection and choose the form that you wish to listen to for submissions.
  5. Map your form fields into your CDP contacts as appropriate.
  6. After activation, Lead Gen form submissions are ingested into Fusion Unity. Fusion Marketing creates a Submit LinkedIn Lead Gen form behavior for contacts with submissions. Use this behavior in Marketing Orchestration to build retargeting or follow-up campaigns. 

Tips and considerations

Try it out

  • After activation of the webhook (see Steps to Enable), LinkedIn Lead Gen form submissions are ingested into Fusion Unity. 
  • Fusion Marketing creates a Submit LinkedIn Lead Gen form behavior for contacts with submissions. Use this behavior in Marketing Orchestration to build retargeting or follow-up campaigns.

Tips and Considerations

  • The selected LinkedIn connection must have access to the pages hosting the Lead Gen forms.
  • The form must include at least one supported key field: EMAIL, WORK EMAIL, PHONE, or BUSINESS PHONE.
  • Set the listener expiry date to align with the advertising campaign; an inactive webhook does not receive LinkedIn submission data.
  • Use field mapping to send form data to the appropriate Fusion Unity destinations.
  • When using a form submission to trigger immediate messaging for a new contact, allow time for the submitted data to populate before relying on personalization fields

Access requirements

• Ensure users have appropriate roles:

  • Marketing Manager (ORA_FMK_MARKETING_MANAGER)
  • Marketing Specialist (ORA_FMK_MARKETING_SPECIALIST)
  • Customer Data Platform Manager (ORA_FMK_CUSTOMER_DATA_PLATFORM_MANAGER)

Note: A LinkedIn Campaign Manager (Ads) account is required and is separate from the Oracle subscription. Additionally, this feature requires the Fusion Marketing Orchestration Add-on for Fusion Unity Data Platform. Please contact your Oracle account manager for more information.