Non-Human Interaction(NHI) Activity Intelligence

Non-Human Interaction (NHI) Activity Intelligence introduces new classification logic to identify email open and click events that are generated by non-human interactions, such as email scanning tools. These events are classified as NHI events, also referred to as auto-opens and auto-clicks, so Fusion Marketing can better distinguish machine-generated engagement activity from human engagement activity. 

Business Benefits

• Improves email engagement accuracy by identifying activity generated by automated scanning tools. 
• Supports cleaner segmentation by reducing the influence of non-human open and click activity. 
• Improves campaign attribution by helping distinguish human engagement from automated email security interactions. 
• Provides a more reliable foundation for downstream engagement analysis and decisioning. 

Steps to enable and configure

You don't need to do anything to enable this feature.

Tips and considerations

Try it out

• You do not need to take any action to start using this capability. NHI classification is applied automatically to qualifying email open and click events in Fusion Marketing. 
• You will not see or directly use NHI classifications in the Fusion Marketing user interface in this release. 

Tips & Considerations

• NHI Activity Intelligence is designed to identify email open and click events generated by email scanning tools. 
• This release does not introduce new UI visibility or reporting availability for NHI classifications. 
• Use this capability as a foundation for improved engagement accuracy, segmentation quality, and campaign attribution. 

Access requirements

• No additional roles, duties, subscriptions, tiers, or add-ons are required.