Creation and Display Fusion Banners

Marketers now have the capability to design and display banners that can appear directly within Oracle Fusion Applications such as ERP, HCM, and CX. This advancement brings timely notifications and informational messaging to the forefront of users’ daily business activities, allowing organizations to engage relevant audiences where they work most.

Business Benefits: 

  • Reduces reliance on email: Direct notifications in Fusion applications drive higher visibility for essential updates, offers, or compliance notices at the point of need.
  • Supports personalized and contextualized notifications: Banners can be personalized and triggered based on contextual interactions within Fusion applications. 

Steps to enable and configure

You don't need to do anything to enable this feature.

Tips and considerations

To create a banner, the Marketer needs to: 

  1. Navigate to Marketing Programs.  Access an existing program or create a new one.  Fusion application banners are another type of channel available within marketing programs and tactics.
  2. Create a Tactic.  Within your program, click “Add Tactic” and enter initial details about your tactic.
    • For the “Tactic Template”, search for “Oracle App Engagement Banner”.  There are two tactic templates to choose from – “Oracle App Engagement Banner” and “Oracle App Engagement Banner with Landing Page”.  If you want to design a landing page that users will navigate to when clicking the banner’s call-to-action button, then choose the tactic template that includes a landing page.
    • Enter a “Name” and “Objective” for this tactic.
    • Click “Continue”.
  3. Configure the Target Audience for your tactic.  Determine on which Fusion application pages the banner can appear and when to trigger the display of the banner. 
    • Click the “Select Pages” button and select the Fusion application pages where you want the banner to display.
    • The trigger conditions are pre-populated; however, more granular conditions can be configured using behaviors and behavior attributes as needed. 
    • Click “Continue”.
  4. Design the Banner.  As you fill details into the banner designer, a preview of the banner will appear above the editor.
    • Enter a “Headline” for your banner.  Optionally, you can insert a personalization attribute into your headline.
    • Enter a “Description”.  Optionally, you can insert a personalization attribute into your description. 
    • Enter the call-to-action text in the “Button Text” field. 
    • For “Link Type”, select either “Website”, “Landing Page”, or “Fusion Page”.  This is the type of page a user will be taken to when clicking the call-to-action button. 
    • In the “URL” field, enter the appropriate address for the “Link Type” selected.  Commonly, this will be a page URL, prefixed with “https:// “ or “http:// “. 
    • An option is available to make the banner dismissible.
    • Click “Continue”.
  5. (Optional) Design the Landing Page.  If you choose the tactic template including a landing page, you will see the landing page designer next. 
  6. Set Success Criteria.  Define the action you want your audience to take to consider this tactic a success.  Most commonly, for this type of tactic, you’ll want users to click the call-to-action button (“Click Oracle Banner” is pre-configured as the success criteria).
  7. Activate the Tactic.  Once finalized, click “Activate”, and when the conditions configured in the “Target Audience” step are met, the banner will be triggered and appear on the selected Fusion application pages.
  8. Monitor Performance.  After the tactic is activated and Fusion users engage with the banner, you can view basic performance metrics of banner impressions, clicks, and dismissals. 

Access requirements

Note: Requires Fusion Marketing Orchestration Add-on for Fusion Unity Data Platform. Please contact your account manager for more information.