Enhancements to Tactic Operational Reports

Operational reporting for Tactics is now extended to provide more comprehensive and actionable insights. Enhancements include new and expanded metric coverage by channel (e.g., email clicks, landing page views, banner impressions and clicks, etc). 

Sample Operational Report

Business Benefits: 

• Enables continuous data-driven improvements: Users can easily identify under performing tactics and make timely adjustments to drive better outcomes.

Steps to enable and configure

You don't need to do anything to enable this feature.

Access requirements

Note: Requires Fusion Marketing Orchestration Add-on for Fusion Unity Data Platform. Please contact your account manager for more information.