Create Success Criteria in a Tactic with More Than One Behavior

The platform now enables marketing teams to define success criteria for a tactic using composite behavioral criteria. Instead of being limited to single-event measures like email opened or form submitted, marketers can configure granular success definitions that require a combination of customer actions—such as "Click email link when Message Link Name Matches CTR", "Download file when Matches any Whitepaper", or even more complex Boolean combinations combining AND/OR. This multi-behavior approach is supported by an enhanced rules engine that evaluates real-time behavioral data linked to each tactic participant.

Configuring Success Criteria

Configuring Success Criteria

Business Benefits: 

  • Captures real engagement: Goes beyond vanity metrics to spotlight high-intent interactions and genuine progression along the customer journey.

Steps to enable and configure

You don't need to do anything to enable this feature.

Access requirements

Note: Requires Fusion Marketing Orchestration Add-on for Fusion Unity Data Platform. Please contact your account manager for more information.