Campaign Verticals
NetSuite uses campaign verticals to show which market categories you’re targeting in a marketing campaign. For example, if you’re running a campaign for the automotive sector, you might include verticals like main dealers, fleet owners, and car hire businesses.
You can track verticals on the Related Info subtab of campaign records. You can customize campaign reports to include information about verticals. The Vertical Name field is a part of the Lead Source component. For more information, see Report Customization.
To create a target vertical, go to go to Setup > Marketing > Campaign Management > Verticals.