Defining Item Segments

An item segment is a group of items that can be made visible to one or more customer segments. Personalized Catalog Views (PCV) offers the following item segments:

Commerce categories might not be the best choice for PCV since they aren't always tailored to specific customers or customer segments. For instance, on a clothing website, you might want visitors to see products grouped by Men's, Women's, and Accessories. However, you might want VIP customers to see a "VIP Items" item segment with products from all three categories. In this case, where the hierarchical item groupings are distinct from the customer-focused item groupings, it would be much better to create “VIP Items” as an item collection.

Your choice of item collections, commerce categories, or a combination depends on your desired outcome.

Related Topics

General Notices