Search Analytics
Knowing your customers is key to running a successful website. The Commerce Search Analytics workbooks help you understand the shoppers who visit your website. The workbooks show you not only what shoppers search for, but also the words they use to describe your products. You can use what you learn from these workbooks to tweak your product names or set up Search Synonyms for different terms in your catalog. For more information about the Search Synonyms feature, see Search Synonyms.
After you identify the most popular search queries, you can run promotions on those products to encourage shoppers to buy. You might also want to feature your top related products on your home page.
The workbooks also help you identify popular searches that didn’t return any results. If you’re missing those products, consider adding them to your catalog or updating related product descriptions with the right keywords.