SuiteCommerce Customer Management
Managing your customers and leads efficiently while making the sign-up process easier for customers is key to the success of your web store. Commerce web stores let you adapt your web store to your shoppers' registration preferences, avoiding cart abandonment. You can track your customers' movements and shopping behavior with specific records in NetSuite.
Web Store Registration
Your web store’s registration flow can be customized as required. By default, all new customers who register in your web store and haven't yet completed an order are created as Lead records. Using Lead records, you can track potential customers and follow up with specific marketing actions such as email campaigns and promotions to encourage sales and conversion. When a new customer completes an order, the Lead record is converted into a Customer record. Some shoppers might not create an account and check out as guests, but you can still track their sales activity with a Lead record.
You might want only existing NetSuite customers to access your web store and give them specific login credentials. The Advanced Sign Up extension lets you use a custom signup form that fits your needs. This is particularly helpful for wholesalers who want their customers to register before shopping on their site.
After customers register on your website, the information displayed on the My Account pages can also be customized to adapt to your business needs. Customers can see their purchase history, request a return, update billing or shipping information, and even create or view estimates.
Not everyone who registers on your site stays an active customer. Passwords expire for web store customers who meet either of the following criteria:
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The customer has not logged in within the previous three years.
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It has been more than 90 days since the customer registered a login name and created a password, and the customer never logged in again.
If this happens, the customer gets an error saying their password's expired. They can set a new password using the standard forgot password feature.