Feature Summary

1 Feature Summary

This chapter describes the feature enhancements in this release.

Noteworthy Enhancements

This guide outlines the information you need to know about new or improved functionality in the Oracle CrowdTwist Loyalty and Engagement update and describes any tasks you might need to perform for the update. Each section includes a brief description of the feature, the steps you need to take to enable or begin using the feature, tips or considerations that you should keep in mind, and the resources available to help you.

Column Definitions

Feature: Provides a description of the feature being delivered.
Module Impacted: Identifies the module associated with the feature, if any.
Scale: Identifies the size of the feature. Options are:
- Small: These UI or process-based features are typically comprised of minor field, validation, or program changes. Therefore, the potential impact to users is minimal.
- Large: These UI or process-based features have more complex designs. Therefore, the potential impact to users is higher.
Delivered: Is the new feature available for use immediately after upgrade or must the feature be enabled or configured? If no, the feature is non-disruptive to end users and action is required (detailed steps below) to make the feature ready to use.
Customer Action Required: You must take action before these features can be used. These features are delivered disabled and you choose if and when to enable them.

Table 1-1 Noteworthy Enhancements

Feature	Scale	Delivered	Customer Action Required?
Commerce Engine	Small	Enabled	No
Integrations	Small	Enabled	No

Commerce Engine

Bonus Point Campaigns

The CrowdTwist team is continuing to evolve the Bonus Point Campaign functionality. This month we released the following enhancements:

Search and Filtering functionality
Expanded campaign results
Addition of the between operanda for the Item Subtotal field

This image displays the Campaign Criteria section and the new Bonus Point Campaign functionality.

Integrations

Salesforce Marketing Cloud Event Push

CrowdTwist customers using the Salesforce Marketing Cloud platform for messaging capabilities can now trigger SFMC events via their loyalty instance in real-time. This allows for messages to be sent upon completion of a desired loyalty action, such as changing tiers, redeeming rewards, or completing activities. The mapping of users is available via email address and third-party ID.

This feature is configured in the Control Center admin tool of CrowdTwist's Integration Hub. For more information on integration with Salesforce Marketing Cloud Events, click here

This image displays the Add Connection page, with several drop down menus and fields describing Salesforce Marketing Cloud details.