Tracking Lead Sources for Web Store Visitors
Typically, with banner ads and paid search results, leads go to landing pages on your site instead of online forms. How you track lead source and other information depends on whether you use a NetSuite hosted site or a third-party site.
If you use the Advanced Web Reports feature, you can pass lead source information in links to any page in your NetSuite website.
If you create a link to your home page with the leadsource parameter, NetSuite keeps the lead source for that visitor. When the visitor registers through your website, NetSuite saves the lead source in the customer record created by registration. NetSuite keeps this information even when the visitor leaves your site and returns later. NetSuite passes the lead source to the customer record if the visitor submits an online customer form. NetSuite does this even if the Lead Source field isn't on the form.
In most cases, your website link has only a single parameter. The format should be: http://www.yourSite.com?leadsource=yourCampaign.
In addition to lead source, you can also pass partner and promotion parameters in links to your site.
For information about passing parameters to third party-hosted sites, see Passing Parameters from Third Party Sites.