Creating a Campaign Response Search
You can create a saved search to review responses to email marketing campaigns. This search lets you obtain a list of recipients who did not open emails or did not receive them because they were bounced. Then you can resend campaign emails to these recipients.
To create a saved search of campaign non-respondees:
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Click Saved Searches > New to open a Saved Customer Search page.
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Enter a descriptive Search Title.
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On the Criteria subtab, define a filter for a specific campaign:
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In the Filter dropdown list, scroll down and select Campaign Response Fields.
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In the first popup, select Title.
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In the second popup, enter the name of the marketing campaign, and click Set.
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Next, define a filter for responses:
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In the Filter dropdown list, scroll down and select Campaign Response Fields.
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In the first popup, select Response.
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In the second popup, press Ctrl and select one or more responses, and click Set.
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On the Results subtab, select the fields you want to appear in the results list. It would be helpful to include Campaign Response:Response, and perhaps to sort by this field.
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If you want to be able to dynamically filter results list records by campaign response, you can select the Campaign Response:Response field on the Available Filters subtab and check the Show in Filter Region box.
You then will be able to select a single response, such as Bounced, from a dropdown list in the results list filter area and view only customers with bounced responses for the selected campaign.
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Enter any other search definitions that you want to include.
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Save the search.