State 4 Industry Comparison
After you set up State 3 Customer Testimonial, set up State 4 Industry Comparison. If a lead did not click through the webinar invitation, this state sends an industry comparison email. To set up State 4, create a Send Campaign Email action.
To set up State 4 Industry Comparison:
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Make sure the Lead Nurturing workflow is open from the step State 3 Customer Testimonial.
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Select State 4 Industry Comparison in the diagrammer.
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To create the Send Campaign Email action:
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Click New Action on the State tab in the context panel.
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Click Send Campaign Email in the New Action window.
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Enter the following properties:
Property
Value
Trigger On
Entry
Recipient
Send To Current Record
Campaign Event
New Lead Nurturing : Best Internet Security Services 2014
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Click Save.
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Next Step: To continue with the lead nurturing workflow example, go to State 5 Free Trial Offer.