Shopping Cart Abandonment Report
This report helps you analyze the effectiveness of your checkout process and alerts you to changes in buying patterns. The cart abandonment report shows accurate data in each column for a time span up to one month. Data for carts that did not convert into checkout are deleted after one month.
This report includes the following columns:
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Carts Created – The total number of times a shopper placed at least one item to the shopping cart.
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Checkouts Created – The total number of times a shopper began the checkout process by clicking the Proceed to Checkout button.
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Orders – The number of times a shopper submitted an order.
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Qty. Added to Cart – The total number of items added to shopping carts.
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Qty. Added to Checkout – The total number of items in shopping carts that begin the checkout process.
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Qty. Ordered – The number of items ordered in the report time frame.
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Pct Qty Ordered/Cart Additions – The number of items in orders submitted, divided by the number of items added to shopping carts.
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Pct Qty Ordered/Checkout Additions – The total number of items successfully ordered through checkout divided by the number of items that begin the checkout process.
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Pct Checkout Abandonment – The number of checkouts created minus orders submitted, divided by the number of checkouts created.
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Pct Cart Abandonment – The number of carts created minus orders submitted, divided by carts created.
To see the Shopping Cart Abandonment report:
Go to Reports > Web Presence > Shopping Cart Abandonment.
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