Visitor Activity Summary Report
The Visitor Activity Summary report shows how many visitors viewed your site, how often each visited and how many pages each visitor viewed. You must use the Advanced Web Reports feature to see this report.
To turn on Advanced Web Reports, an Administrator can go to Setup > Company > Enable Features. Click the Web Presence tab, and then check the Advanced Web Reports box.
Data is separated into new visitors, returning visitors and total visitors. For each visitor group (new or returning), you can view the following:
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How many visited more than one time
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The average number of visits per day
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The average number of visits per visitor
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The number of page views
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The average number of page views per visit
Site visitors who do not have cookies enabled are counted as new visitors for every page they view on your site. This can result in a large discrepancy with other site analytics tools you may be using, which do not count visitors with cookies disabled.
In this report, new and returning visitors are identified using the following criteria:
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A visitor is recognized as new when the date of only the first visit is within the time span of the report, otherwise the visitor is recognized as returning.
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A visitor is counted when the date of the last visit is within the time span of the report (otherwise the visitor is not counted on this report)
To see the Visitor Activity Summary report:
Go to Reports > Web Presence > Visitor Activity Summary.
If the report does not display immediately, a message appears indicating that your report is loading. Click Cancel to stop the report from loading.