Campaign Families
Campaign families are groups of keywords used in marketing campaigns. If you buy keywords in groups, you can use a keyword family to represent the group.
For example, Wolfe Electronics purchases a group of keywords that refer to specific brands of computer systems. These keywords are grouped in the keyword family Computers.
When you group keyword campaigns by family, it is simpler to view keyword reports, especially if you have many keyword campaigns.
You can track keyword families on the Keyword subtab of campaign records. You can customize campaign reports to show information about keyword families. NetSuite includes the Family Name field in the Lead Source component. For more information, see Report Customization.
To create a campaign family, go to Setup > Marketing > Campaign Management > Campaign Families > New.