Changing the Order of a Custom Segment’s Values
When you add values to a custom segment, those values are displayed in a list on a record.

There are two ways to configure the sequence of values. You can sort them in alphabetical order, or you can have them display in the sequence in which they are listed on the segment definition. The latter option is the default.
To change the way values are ordered, you must have permission to edit the segment definition.
To reorder segment values:
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Edit the custom segment.
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On the Values subtab, locate the Display Order label.
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Do one of the following:
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To make the values appear in the order shown on the segment’s Values sublist, select Sublist.
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To make the values appear in alphabetical order, select Alphabetical.
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Click Save.