Viewing CAC Trends
The CAC Trend portlet gives you a clear, actionable view of how your customer acquisition costs change over time.
This graph brings together key metrics: CAC and new customers into a single, interactive dashboard for analysis.
CAC Trend Graph Key Components
The CAC trend graph includes the following key components:
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Data sources - Subscriptions, contracts, and billing data from NetSuite.
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Visualization - Trend graphs for CAC and a bar chart for new customers per period.
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Filters - Metric (ARR, MRR, CARR, and CMRR ), customer, item, department, class, and location.
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Reporting periods - Select start and end periods, and choose to view data by month, quarter, or year.
Key Terms and Definitions
The following table lists the key terms and their definitions.
|
Term |
Definition |
|---|---|
|
Customer Acquisition Cost (CAC) |
Total sales and marketing spend divided by the number of new customers. Shows how much it costs to gain each customer |
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New Customers per Period |
Number of new customers acquired in each selected period. Helps you track growth alongside your spending. |
To view the CAC trend graph:
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Go to Subscription Metrics > Unit Economics > View.
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From the Metric filter, select a metric.
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(Optional) Apply filters to refine your results.
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Select the reporting period (month, quarter, or year).
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Set the start and end dates for your analysis.
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Review the trend line and bar charts for key insights.
Use these insights to monitor spending, track growth, and refine your acquisition strategies.