Enhanced and Landing Page SEO
Landing pages and enhanced pages offer valuable opportunities to increase your site’s visibility in search engine results by allowing you to control and optimize key page attributes. These attributes include the landing page URL, page title, meta description, and meta keywords. Landing pages are custom pages with unique URLs, used for content not specific to an existing page type (such as “About Us” or “Seasonal Sale”). Enhanced pages allow you to update the SEO attributes of your existing pages (like the Home, Search, or Item Detail pages) without changing the codebase.
For more information, see Landing Pages and Enhanced Pages.