Merchandising Zone SEO
The default merchandising zone template uses URL components for item links. Set the URL component on the item record in NetSuite. Using descriptive URL components helps improve SEO for pages with merchandising zones. The template also includes the alternate text attribute for the item record's image. dding alternate text for each image on the item record also helps with SEO.
Similar to Site Management Tools (SMT) images, using descriptive file names for item images attached to the item record boosts your page's SEO.
In the sample below from the default merchandising zone template, you can see how the item URL, image file name, and alternate text work together to build each item in the merchandising zone.
<% var item_url = '/'+item.urlcomponent; %>
<div class="item-cell item-cell-grid">
<a class="thumbnail" href="<%= item_url %>">
<img src="<%= item.cms.image.url %>" alt="<%= item.cms.image.alt.txt %>">
</a>
<h5><a href="<%= item_url %><%= item.name%></a></h5>
To view the full default merchandising zone template, see merchzone_default.txt.