9 Understanding Communication Distribution

Introduction

Communication Distribution in Communication Cloud Service streamlines, automates, and orchestrates the process of delivering various types of communications, such as emails, SMS, documents, for electronic signature and storing as Digital Asset, to your end users, partners, or internal stakeholders. Through configuration-driven design, Communication Distribution enables your organization to define, create, assemble, and route communications by leveraging specific distribution methods and supplier service providers, tailored to precise business needs.

Communication Distribution provides a robust, secure, and flexible framework for orchestrating, assembling, and distributing various business communications.

You can also use REST APIs to manage onDemand Communication Distribution requests. And this requires a valid token. See Authorization for API, for more information.

Functionalities

Communication Distribution offers a comprehensive set of functionalities designed to streamline, secure, and optimize the creation and delivery of business communications, including:
  • Automation and Centralized Orchestration: Automates end-to-end communication processes from creation to distribution and manages various types of communications, simplifying the configuration and administration.
  • Flexibility and Scalability: Supports a wide range of communication formats and delivery methods, enabling your organization to adapt to diverse customer and regulatory needs.
  • Seamless Integration and Supplier Service Abstraction: Enables source systems to initiate communication flows and receive delivery status while abstracting the complexity of integrating with multiple supplier services.
  • Secure, Consistent and Compliant: Ensures communications adhere to branding, legal, and regulatory requirements through template-driven documents, secure delivery, permission-based access, and auditable distribution process.
  • Customer Engagement and Experience: Enhances customer satisfaction by delivering timely, targeted communications through preferred multi-channels, improving customer experience and satisfaction.
  • Operational Efficiency and Cost Savings: Reduces the need for custom development, minimizes human intervention, and lowers operational costs.

Types of Communications

Communication Cloud Service supports generation and distribution of different communication types, each using dedicated methods.

The following outlines each communication type, along with its distribution mechanisms, and the associated supplier services:

  • Email Communication
    • Creation: Communication Email generates email assets using the associated packages for Body, Subject, Address, and Attachments.
    • Distribution: Communication Distribution Email configuration passes the email assets to the supplier services to deliver emails.
    • Supplier Service Integration: OCI Email, Twilio Email
    • Use Cases: Transaction notifications, statements, marketing communications
  • Message Communication
    • Creation: Communication Message creates SMS assets like SMS text, phone number and any additional metadata.
    • Distribution: Communication Distribution Message configuration passes the SMS information to the supplier services to deliver SMS.
    • Supplier Service Integration: Telesign SMS, Twilio Messaging
    • Use Cases: Alerts, reminders, OTPs, notifications
  • Storage Communication
    • Creation: Communication Storage generates documents (such as, PDF, CSV) and metadata.
    • Distribution: Communication Distribution Storage configuration supports storage of documents to external Object Storage with SFTP or internally to Communication Cloud Service (as Digital Assets).
    • Supplier Service Integration: SFTP
    • Use Cases: Statements, invoices, digital letters
  • Rendition Communication
    • Creation: Communication Rendition generates documents (PDF, HTML, JSON) required for Direct Distribution purposes.
  • Electronic Signature (ESignature)
    • Creation: PDF documents with signature placeholders and metadata generated by the Communication Storage.
    • Distribution: Communication Distribution ESignature configuration manages electronic signing workflows through the supplier service.
    • Supplier Service Integration: DocuSign ESignature
    • Use Cases: Contracts, agreements, consent forms