This topic provides information on Key Features.

1. The platform allows delivery of personalised and actionable offers, notifications or updates to specific customers using OBDX-user id, Party id, OBDX-Segment or contact details of the external customers.
2. Bank can deliver notifications through following delivery channels:
   • WhatsApp
   • E-Mail
   • Push Notifications
   • SMS
   • Insights Widget on OBDX Dashboard
3. The actionable offers or notifications can be instantly fulfilled by seamlessly redirecting customers to one of the following :
   • OBDX platform – both mobile and desktop
   • OBDX chatbot
   • WhatsApp banking
   • External websites to avail their offers
4. The customer can be redirected to a specific screen of OBDX application with pre-filled data loaded from backend with the parameters from Notifications, on availing an offer.
5. The platform can smartly handle offer expiry and the number of offers that can be claimed by a specific customer on a specific offer.
6. Framework provides the capability to delivery offers or notifications multiple customer eligible for the offer or notification at once.
7. Enable the customers to opt out of the offer message.
8. Supports two types of offer:
   • External: External is the link outside bank website (example amazon.in etc).
   • Internal: Internal is OBDX application inside. For internal use case, out of the box support is provided for opening of a New Term Deposit.