Product lines are logical groupings of products. They could also be called as an offer family. As an administrator, you can define the product lines and as a marketing manager, you can associate the offers to a product line.

You can also define compatibility rules for product lines. When you create a compatibility rule for a product line, you can choose either a product or a product line as the target of the rule. For more information on compatibility rules, see Compatibility Rules.

Here's how you can create product lines.

1. Go to Administration > Product Lines and click Create.

2. On the New Product Line page, enter a name and description. The ID is automatically generated for you.

3. From the Initiative drop-down list, select an initiative for the product line.

4. Enter a start date and end date.

5. Click Create.

Optionally, as an administrator, you can also set a compatibility rule between product lines and here's how you can do it:

1. On the New Product Line page, click Add Compatibility Rule under Compatibility Rules.

2. Specify the information required and click Add.

Your product line is now listed on the Product Lines page. By default, this product line is in the In design state. You can view, edit, delete, or confirm your product line. Once you confirm your product line, it moves to Ready to Publish status, and then can be published via an initiative.