Content Bundles for Sales Orchestration

Sales Play Setup now supports the creation of both Content Bundles and Sales Plays. Subject matter experts can create reusable foundational content, such as product, solution, and industry information, as Content Bundles that can be leveraged across multiple sales initiatives.

This enhanced setup experience establishes a clear distinction between Content Bundles and Sales Plays, ensuring each serves its intended purpose. Content Bundles provide reusable foundational content—such as product, solution, industry, and competitive information—that can be leveraged across multiple sales initiatives. Sales Plays remain focused on packaging the content, collateral, and guidance needed to support specific go-to-market strategies.

Steps to enable and configure

You don't need to do anything to enable this feature.

Tips and considerations

A Sales Play is intended to represent a specific Go-to-market strategy, while a Content Bundle is intended to represent foundational content like specific product collateral that applies to any scenario including that product.

Access requirements

The same privilege for Sales Plays still applies for Content Bundles:

• View Sales Plays