Campaign Events

You can use campaign events for multichannel or multiphase marketing campaigns. On the Events subtab of campaign records, you'll find the following event types: Email, Lead Nurturing, Direct Mail, and Other Events. If you create a campaign response record using SOAP web services without setting the event field, it defaults to Default Event.

Not all campaigns have individual events. Campaign events are best used for scheduled parts of a campaign, like email blasts. You can also use campaign events when generating campaign messages, like printing letters with Mail Merge. You can schedule the time and date of a campaign event and track its progress on the campaign record.

For example, Wolfe Electronics has an annual spring sale. The Marketing Administrator creates a campaign to manage the sales drive and track revenue:

• a flyer sent through the mail to all customers

• an advertisement in a local newspaper

• an email message sent to customers who purchased during last year's sales event.

General Notices