Product Affinity Analysis in Search

You can use upsell data in item search results. This enables you to create reports and saved searches that give information about customer purchasing patterns.

The following fields are available as criteria or as result columns:

• Correlated Item -This includes all of the items purchased by the same customer as a certain item.

  (Correlation is the percentage of customers who purchased both the correlated item and the upsell item.)

• Correlated Item Count -This is the number of customers who purchased both the upsell item and the correlated item.

• Correlated Item Lift -This is the lift between the upsell item and the correlated item.

  (Lift is the difference between the correlation and purchase rate of the correlated item, or the percentage of customers who purchased a certain item.)

• Correlated Item Purchase Rate -This is the percentage of customers who purchased the correlated item.

• Correlated Item Fields -This field group includes all of the fields on the item record of the correlated item.

General Notices