Below that we see two types of content: Ready-to-use and custom. The ready-to-use content refers to the factory schema and the derived presentation layer that come ready-to-use with NetSuite Analytics Warehouse. The custom content refers to the content that you can create using the third-party data sources. The last section refers to the general predicates supported by the platform and that get applied on the semantic model. These are security roles for access control, enablement of features, and extension of the source system.
The other two boxes in the diagram displays the Extensibility Framework as Option 1 and Data Flow as Option 2 to mash up data.