Preparing to Use Campaigns

Before you create Campaigns, ensure that you have performed the following appropriate steps.

Note: Campaigns and behavior tracking are not currently supported for anonymous, non-trackable users.

  1. Create a Portal Application.
  2. If you are using a BEA-compatible third-party content management system, make sure you have connected it to the BEA Virtual Content Repository using the WebLogic Administration Portal.

    If you are using the Virtual Content Repository directly, define types and add the content you want to use in your campaigns.
  3. Create Placeholders - If you will display personalized Web content with Campaigns, create the placeholders that will retrieve and display the Web content.
  4. Create User Segments - If you want to trigger Campaigns based on users who are grouped dynamically based on specific characteristics, create User Segments.
  5. Create Property Sets - If you will trigger Campaigns based on properties of a user, event, HTTP session, or HTTP request, perform any of the following relevant procedures:
  6. Create and Store E-mail Messages.

    If you are using your own e-mail server to send Campaign e-mails, perform the following steps:
  7. If you are going to create discount campaign actions, perform the following steps:

Related Topics

Building Campaigns

Campaign Designer